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The Planet Appoints New General Managers for
Marketing Advanced Services, Core Hosting

New Leaders to Focus on Three Pillars of Business

HOUSTON, July 24, 2007 -- The Planet, the world’s largest privately held dedicated hosting company, today announced the appointment of two new leaders for its advanced services and core hosting businesses. Jeff Nelson will lead the advanced services business, while Todd Mitchell joins the company to lead the core hosting marketing component. They will both report to Vice President of Marketing and Product Management Steve Kahan.

With the appointment of these new general managers, the company rounds out its marketing team to address the three pillars of its business: the new Microsoft business team led by General Manager Cody Menard (see April 30, 2007, release: The Planet Appoints General Manger to Lead New Microsoft Business Unit), complemented by Advanced Services General Manager Jeff Nelson and Todd Mitchell, Core Hosting General Manager.

“Through these three businesses, we will build products and services that support the entire range of customers who rely on The Planet for running their IT infrastructures,” said Kahan. “Whether it’s a customer looking for additional managed services; resellers who want to extend their business with core product offerings; or integrators looking to expand their Microsoft solutions, The Planet will span the entire spectrum. This strong trio of managers will help drive all aspects of the business to ensure customer success and drive revenue attainment. They bring deep experience in their respective domains and add significant expertise to the marketing team.”

Nelson will focus on building products, solutions and services as the company extends its reach into the managed services arena. He joins The Planet from Rackspace, where he spent more than five years during its expansive growth cycle. With Rackspace, Nelson developed products and services for its managed services portfolio to drive customer satisfaction.

Nelson’s previous experience includes work with Enron Broadband Services and @Home Networks, in security and network engineering roles. He is certified as a New Product Development Professional through the Product Development and Management Association (www.pdma.org ). Nelson earned an M.S. in Technology Management from the University of Texas at San Antonio and a B.A. in literature from the University of Oregon.

Joining the company from shared hosting reseller Site5, Mitchell will develop products, solutions and services for The Planet’s resellers and also ensure superior customer experience for its SMB customers. At Site5, he most recently served as president and chief operating officer, helping to drive revenue and expand its customer base. Previous experience includes work with ProNIC Solutions and NDi Media. He attended St. Lawrence College and John Abbott College, both located in Canada.

About The Planet

The Planet is the leading provider of On Demand IT Infrastructure solutions, hosting more than 22,000 small- and medium-size businesses and 6.7 million Web sites worldwide. By offering the best choice of servers, software tools and world-class support, backed by state-of-the-art facilities and unmatched network connectivity, The Planet helps turn information technology into a powerful competitive advantage that enables customers to successfully grow their businesses. For additional information, visit http://www.theplanet.com.

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For information contact:
Yvonne Donaldson, The Planet
Director, Public Relations
Phone: (281) 714-3602
ydonaldson@theplanet.com

Catherine Leahy
Global Fluency
Phone: (650) 433-4150
cleahy@globalfluency.com




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